Creating Strategies for Influencer Marketing


Dive into influencer marketing, learn why it’s so important, and discover how to create branded content with influencers.

Learn how to plan & deliver engaging communication that utilises influencers.

The massive popularity of vlogging and the power of the ‘influencers’ that create content in this area has been a major difficulty for mainstream media.

This three-week course from Ravensbourne University and Kairos Media will guide you through the influencer space, giving you the tools to use influencers to engineer a consistent articulation of the value and purpose of your organisation.

Discover the influencer marketing space

You’ll start this course by delving into the who, what, where, and when of influencer marketing, exploring the rise of influencers and platforms like YouTube, Instagram, and TikTok.

Once you know the basics, it’s important to understand what makes great influencer content for a brand and the metrics to measure campaign success. You’ll dive into these aspects, as well as the rest of the pipeline, from audience segmentation to success planning.

Explore how and where to make use of gaming influencers

The influencer space has grown over the past decade, with gaming and gaming influencers becoming extremely popular online, making them very valuable to brands.

This course will guide you through marketing in the gaming influencer landscape. You’ll learn about the different platforms, how to choose the right influencers for a brand, and how to create influencer strategies for this space, using real-world case studies to back up your learning.

Learn from the experts at Kairos Media

To help you understand the dynamics of the influencer marketing landscape, this course contains insights and case studies from the award-winning creators of the infamous KFC gaming console.

With a proven track record of setting up successful collaborations between brands and influencers, Kairos Media are one of the UK’s fastest-growing social and creative agencies.

What will you achieve?

By the end of the course, you‘ll be able to…

  • Discuss the principles that underpin successful engagement within the new media landscape.
  • Apply strategic planning to inform the creative use of branding, social media and interaction design.
  • Synthesise industry standard thinking frameworks to develop relevant concepts and ideas.
  • Explore industry standard methodologies for the creative use of branding, social media and interactive design.
  • Model informed strategic decision making based on industry insight.

Who is the course for?

This course is designed for anyone looking to improve their digital marketing skills, especially influencer marketing and gaming.

Who developed the course?

Ravensbourne University London

Champions of creativity and collaboration, Ravensbourne is the definitive destination for study in digital media and design courses. Situated in the heart of London, Ravensbourne is a top-ranking university for graduate salaries in art and design.

Start learning today – free 7-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends

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