Creative Communication Beyond VR and AR

Description

Discover how to use extended reality to enhance your digital marketing and tell brand-related stories through VR and AR.

Plan and deliver strategic communication using new creative realities

The rapid evolution of technology-enhanced communication can be difficult to navigate and understand.

On this three-week course from Ravensbourne University and Moving Brands, you’ll look at the frameworks that will help define how you might use technologies related to augmented reality and VR to enhance the value and purpose of an organisation or brand.

Learn the potential of a new design reality from leading experts

You’ll learn with the former Executive Creative Director of Google Creative Lab and founder of The Office of Future Interactions, Matt Wade, as he shares his thoughts on the potential of extended reality.

It also features insights and case studies from the research lab of award-winning creative studio, Moving Brands, which will help you to see how agencies are investigating the potential of a new design reality.

Explore the possibilities of XR as a marketing tool

Despite sounding like some futuristic technology, extended reality is already all around us. From augmented reality in Snapchat to real-time play and co-creation in Minecraft, XR is gradually infiltrating the world.

Throughout this course, you’ll learn some of the principles of extended realities and how you can use them as a marketing tool. You’ll also explore the potential of new creative technologies and the ways they can impact products, services, and marketing.

Delve into the metaverse and the future of XR technology in marketing

Marketing principles and best practices are constantly changing and growing, especially with the evolution of technology. And with the development of AR, VR, and even the metaverse, it’s poised to be completely revolutionised.

What will you achieve?

By the end of the course, you‘ll be able to…

  • Discuss the principles that underpin successful engagement within the new media landscape.
  • Apply strategic planning to inform the creative use of branding, social media and interaction design.
  • Sythesise industry standard thinking frameworks to develop relevant concepts and ideas.
  • Investigate how new design realities are informing the evolution of the new media landscape.
  • Explore industry standard methodologies for the creative use of branding, social media and interactive design.
  • Model informed strategic decision making based on industry insight.

Who developed the course?

Ravensbourne University London

Champions of creativity and collaboration, Ravensbourne is the definitive destination for study in digital media and design courses. Situated in the heart of London, Ravensbourne is a top-ranking university for graduate salaries in art and design.

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