Developing a Dynamic Digital Marketing and Social Media Strategy from The CLPD

Kilometer6 Park, Phnom Penh, Cambodia

Description

Objectives

Upon completion, participants of the Digital Marketing & Social Media course will be able to:

  • Engage consumers on social media to expand brand awareness
  • Evaluate market trends and recommend changes to marketing strategies
  • Communicate with target audiences and manage customer relationships
  • Integrate the best practices of market leaders via website or email strategies
  • Expand and develop social media marketing plans
  • Report on return on investment and key performance metrics

Course Modules

Digital Marketing Methods and Tools:

  • Website and third party digital marketing
  • Digital Marketing Tool – Google Search Engine Optimizer (SEO)
  • Google Adword
  • Good G-Suite for your Business
  • Paid Search (PPC with Google Ads)
  • Email Marketing
  • Social Media Marketing ( Facebook, IG, and LinkedIn)
  • Facebook Marketing
  • Creating customer profiles and Identifying audience desires and needs
  • The integrated marketing communications campaign
  • Campaign planning, delivery and evaluation

Marketing – Social Media & Email Marketing to Increase Sales:

  • Social media marketing advantages and disadvantages
  • Creating a social media marketing strategy (building relationships)
  • Social media marketing platforms (Facebook, IG, linkedin)
  • Choosing channels (Facebook, IG, linkedin)
  • Communities, communication, trust and loyalty
  • How to measure social media effectiveness and best practices
  • Demonstration Email Marketing Software – Dynamic and Static email marketing
  • Testing Email Marketing – Email opens, Total clicks within messages, clicks on specific links, Sent out more than 10000 Email at the same time

Benefits

  • Unified marketing strategy throughout the organization
  • Better market expansion generating more profitability
  • Improved digital sales effectiveness for products and services
  • Streamlined approach to social media marketing
  • Increased number of repeat customer sales
  • Greater brand awareness

Please contact us for more information.

Course Schedule

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