Digital Marketing: Coding, UX, and Creating Digital Content...

Digital Marketing: Coding, UX, and Creating Digital Content ExpertTrack

Description

Learn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds.

FutureLearn connects people and ideas with the world’s best free online courses. It aims to pioneer the best social learning experiences for everyone, anywhere. Whether you’re a professional looking to gain a new business skill or an avid pastime learner wanting to discover a new passion, we offer a diverse selection of free, high quality online courses from over 110 (a number that’s always growing) of the world’s leading universities, business schools and specialist organisations.
 

By applying creative ideas and technological innovation to the world of learning, we connect learners from all over the globe with high quality educators and with each other. We believe learning should be an enjoyable, social experience, with plenty of opportunities to discuss and reflect on what you’ve studied. Through social collaboration, you can make fresh discoveries and form new ideas that benefit you both professionally and personally.

Courses are delivered one step at a time and are accessible on mobile, tablet and desktop, so you can fit learning around your life, anytime, anywhere.

Discover the key features and platforms for a successful social media campaign

The impact of social media on business, society, entertainment, and politics is undeniable. Harnessing its power will help you meet your business goals.

This is why organisations of all sizes and industries have brought social media to the heart of their marketing, communication, and customer support. The challenge is knowing how to create effective two-way communication between your organisation and your audience.

On this two-week course, you’ll discover how to create and measure the success of a social media marketing campaign. You’ll explore how companies use digital marketing, and learn what goes into planning and running a successful campaign.

Learn how to create an effective social media strategy

You’ll discover the components that make up a social media campaign and how to effectively target each one.

You’ll learn how to identify your target audience through the use of personas. Next, you’ll identify the strengths and drawbacks of different social media platforms to decide where your target audience is more likely to hear your message.

Learn to leverage paid and organic social media in a single campaign

Exploring the difference between paid and organic social media marketing, you’ll examine the best route for you before producing a strategy and sample content for your own campaign.

You’ll learn the appropriate metrics to measure a campaign’s effectiveness to understand what it takes to succeed.

Improve your marketing skills alongside industry experts

Learning alongside experts, you’ll understand not only how to be present on social media, but how to make a difference. This course will teach you how to connect with your audience in meaningful ways, learning how to bring social media into the heart of your marketing, communication, and customer support.

What topics will you cover?

  • Discover the components that make up a social media campaign
  • Identify the strengths and drawbacks of the different social media platforms
  • Create and measure the success of a social media marketing campaign
  • Explore how to identify the target audience through the use of personas
  • Explore the difference between paid and organic social media marketing

What will you achieve?

By the end of the course, you‘ll be able to…

  • Describe a social media strategy and its components
  • Identify a target audience and how to reach them
  • Describe the difference between paid and organic reach
  • Evaluate appropriate metrics for a successful campaign
  • Explain the role of timelines in a social media marketing campaign
  • Produce a strategy and sample content for a social media marketing campaign

Who is the course for?

This course is designed for anyone interested in increasing their digital skills in social media marketing.

It will be particularly useful if you work in marketing and you want to build confidence in using digital technology in the workplace.

Who developed the course?

University of Leeds

As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.

Start learning today – free 7-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends

REGISTER FOR THE COURSE

 

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