Digital marketing course by STEP IT Academy Cambodia

NY MEy, Samdach Pan Avenue (214), Phnom Penh, Cambodia

Description

Online sales are important for all businesses and therefore digital marketing professionals are essential for any company. Digital marketing course is focused on practical cases and useful knowledge. During the course you will learn about search engine optimisation, social media marketing, web analysis, as well as strategy development. You will study with real experts in the field and work on projects!

Teaching Language: English

Duration: 2 months

Classes: Once a week

Curriculum of the course

  • Introduction to digital marketing
  • Digital marketing and its place in the marketing. The main differences
  • Online business models. Their goals and KPI
  • Communication channels in digital world. Performance marketing and brand communications
  • Basics of SEO
  • Internal optimisation, External optimisation
  • Commercial factors
  • Removing sanctions
  • Internal and external text content
  • Content marketing
  • Facebook, Twitter, Youtube and other types of social networks
  • Promotion in social networks
  • The role of analytics in online marketing
  • Why do you need GTM
  • What is User Experience (the difference between AI, UX, UI)
  • UX relationship with other online marketing tools (US + SEO, US + PPC, UX + Analytics)
  • Methods of UX research (CA polls, GA)
  • Users portrait development / customer journey map
  • Usability testing
  • Interface Design
  • Tools and guidelines
  • How to use analytics and research data
  • Interaction – UX specialist with other members of the team (designers / developers)
  • Introduction to project management
  • What is the project management and different project management systems
  • Duties and area of project manager liability
  • Key documents for interaction with customers
  • Main mistakes of project management
  • Communication with the client
  • Fundamentals of email correspondence
  • Conducting training, presentations and meetings

Please contact us for more information.

Course Schedule

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