Eureka provides consumer behaviour analytics solutions using AI and big data technologies. It allows businesses to capture consumer data, analyze and provides real-time consumer behaviour insights. It enables users to manage marketing solutions, identify leads and target, manage conversion rates, campaigns and customer satisfaction. It caters solutions to retail, transportation, telecommunication and digital advertising industries.
Our enterprise software enables partnerships between mobile operators and leading enterprises, allowing them to provide better service to their existing customers, and gain many more at the same time. Our global team of data scientists, engineers & product managers are dedicated to unlocking this depository of human activity, because better understanding leads to better decisions, and better outcomes for all.
How does it work?
Spectrum integrates with mobile operators’ existing data lakes and platforms, organising the information and making connections between the separate data sources. A user friendly dashboard allows you to analyse, sort and review the information in a manageable way. Searches that may have taken a week before, now take seconds. Patterns emerge, and decisions become quicker, more certain.
Please feel free to contact us with any queries or questions you may have.