Master of Marketing Studies and Actions, VNU-IS

Vietnam National University, Hanoi - International School, Ngụy Như Kon Tum, Str, Nhân Chính, Thanh Xuân, Hanoi, Vietnam


The program equips students with knowledge and skills in business, markets and marketing. In addition, it teaches students to use successful methods of collecting data, and qualitative and quantitative analysis on marketing information. Moreover, the program also provides students with in-depth knowledge in terms of research quality evaluation of projects and application of achieved knowledge in making marketing decisions.

Upon finishing this program, students will be able to assume different positions such as marketing managers, experts in financial management, marketing research and information analysis, chief information officer (CEO), researchers and lecturers in the field of marketing.


  • Knowledge Economics and Politics
  • Marketing Prospective
  • Consumer Behavior
  • Law on Consumption and Competiveness
  • Diversified Competition Strategy Analysis
  • Marketing Research in accordance with Enterprise’s Requests and Research Design
  • Quantitative Research
  • Questionnaire and Survey Sampling Methods
  • Sales Prospective and Frequent Survey Channel
  • Management and Marketing Control
  • Sales Marketing and  Retail Marketing
  • International Marketing
  • Communication and Marketing
  • English for Commerce
  • Semiotics
  • Social sciences, humanities, and data analysis
  • Text statistics
  • Single- Variate and Bivariable Analysis
  • Segmentation Studies and Analysis
  • Satisfaction Studies and Analysis
  • Business Simulation
  • Marketing Project Management
  • Digital Marketing
  • New Trends in Marketing
  • Thematic Seminars: Tourism Marketing, Industrial Marketing, Political Marketing, Cultural Marketing
  • Internship report and defense

Course :

Master of Marketing Studies and Actions from the University of Nantes

MODE OF STUDY: Full time in  VNU-IS

DURATION: 1,5 years

Please feel free to contact us with any queries or questions you may have.

Course Schedule

Add A Review


Your enquiry submitted successfully

Enquiry Submission failed

Please enter input field(s)

Claim this course

To manage this course details kindly claim this course.