Social Media Program from Certified Digital Marketer

Description

This is a 2-day expert-led, live online class that covers Social Media Strategy & Execution. Navigate through the complex world of social media with this Online Social Media Program. Deep-dive into the different social media platforms, maximize your campaign through influencer and community marketing and learn about crisis management. Elevate your strategy to bring your brand awareness to loyalty and advocacy.

OBJECTIVES OF THIS PROGRAM

By the end of the 2-day online program, you shall be able to create a social media strategy and plan. Get knowledge on how to build a playbook and content strategy for your business.

RECOMMENDED FOR

Any professional wanting to deep-dive their digital learning in social media.

Program Schedule

Date:  Dec 4, 2021

Program Syllabus:

DAY 1 | SOCIAL MEDIA PLANNING

Social Media Landscape

–Trends & Statistics

Social Media Strategy Creation

–Competitive Analysis on Social Media

–Social Media Audit

–Resources for Social Media

Insighting on Social Media

–Insighting Frameworks

–Tools & Techniques for Insighting

Goal-setting on Social

Owned: Content Strategy for Social

–Social Media Brand Playbook

–Expanding the Campaign Big Idea on Social

–Social Media Content Across the Conversion Funnel

Earned: Engagement Strategy for Social

–Social Media Culture & Values

–Influencer Marketing

–Community Management

–Engagement Tactics

–Crisis Management

DAY 2 | SOCIAL MEDIA EXECUTION

Platform Strategy

-Social Media Platforms: Features, Strengths, Weaknesses

–Facebook

–Instagram

–Twitter

–LinkedIn

Messaging Apps

-Facebook Messenger

-Viber

-WhatsApp

-Telegram

Niche Social

–TikTok

-Discord

-Reddit for Insights

Social Media Analytics

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