Understanding Fashion: From Business to Culture


Discover the business of fashion and understand the cultural impact of the fashion industry with Institut Français de la Mode.

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 It is estimated that fashion industry revenue in Thailand will reach $577 million over the course of 2020. But fashion is about more than just business: it is also a mirror of contemporary culture and society.

This course is designed for those who would like to deepen their understanding of how the fashion industry works, considering it from both of these perspectives.

Step into the fashion world and study fashion and culture with Chanel and YSL

Curious about how the fashion industry has transformed and shaped Western culture over the last 150 years?

This 4-week course delves into the fashion world and investigates fashion as both a cultural phenomenon and a creative industry.

You’ll explore the interaction between fashion, society and business with top fashion designers and professors from Institut Français de la Mode.

Where does fashion actually come from? You’ll start the course by answering this question and learning about modern fashion and its contemporary relevance.

You’ll explore the rise of the fashion industry during the industrial revolution and evaluate how brands inject modernity into their designs. The course features case studies from top fashion designers such as Chanel and Gucci.

Investigate the role of fashion designers and brands

You’ll be thinking about the relationship between fashion and politics, and asking whether fashion designers and brands have the power to be social actors.

You’ll also explore fashion code and the language of fashion, considering whether fashion brands are creative languages.

Understand consumption in the fashion industry

In your final week, you’ll investigate fashion consumption and develop your understanding of how it works as a social marker and identity construct.

You’ll evaluate what it takes to create and develop a fashion collection, and you’ll look at the intersections between trends, seasonality and innovation.

What topics will you cover?

  • Fashion and modernity: contemporary relevance, ‘Zeitgeist’, and the desirability of the new.
  • Fashion and society: the concept of trends, social distinction and selection, culture and subcultures.
  • Fashion as a language: decoding silhouettes, the genre of fashion literature and fashion press.
  • Fashion and consumption: fashion and gender, the emergence of ‘lifestyle’, fetishism.

What will you achieve?

By the end of the course, you‘ll be able to…

  • Develop transdisciplinary knowledge and expertise aimed at understanding the logics of the contemporary fashion field
  • Identify the creative models of the different fashion houses and their conception of time
  • Explore the trends diffusion models
  • Interpret a fashion silhouette
  • Explain the construction of consumer behavior

Who is the course for?

Whether you’re a marketing student intrigued by consumer culture or you’re an experienced fashion professional looking to enhance your knowledge, this course is designed for anyone looking to deepen and specialise their knowledge of the fashion industry.

This course will also be relevant to fashion entrepreneurs who need a holistic view of the industry’s key success factors.

This course is supported by DEFI.

Who developed the course?

Institut Français de la Mode (IFM)

IFM (Institut Français de la Mode) is a higher education institution specialising in the textile, fashion, luxury and design industries, based in Paris, France.


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