“ It’s Not What You Know, It’s Who You Know That Matters Most “
“Networking is all about connecting with people. But then again, isn’t that what life is about? The more time you can find to get out of the office and build true friendships, the farther your start-up will go. Entrepreneurs need to remember to spend as much time working on their business as they do in their business.” — Jay Samit
Marketing is all about networking…and when it comes to networking, especially with the professional crowd, there is no better place than LinkedIn. This social media platform offers particularly good marketing tools for any business to business digital marketing.
In today’s digital age, any forward-looking business cannot just confine to its geo-located physical premises boundaries. Internet has enabled businesses to expand their reach to global markets.
Imagine offering top of the line courses from the best instructors from all around the globe, on your training institute online platform? Wouldn’t that be great for your institute…increase your web presence and increase your influence in your business circles and increase revenue of course?
You must setup your LinkedIn business profile if you want to connect with some of the top influential people in your industry. LinkedIn has more than 562 million users, with more than 2 professionals signing up on LinkedIn every 2 seconds, it is a go to platform for connecting with professional people from your industry.
LinkedIn can help you achieve the below listed benefits for your business:
- Create awareness and grow your digital presence
Make your business known among your business-related industry professionals and increase your internet visibility.
- Develop leadership and influencer marketing
You can improve your LinkedIn profile, share valuable industry insights, experiences, and in return establish your self as thought leader in your industry. This will help grow your influence and in return benefit your business.
- Traffic generation
You can share your business-related content inside LinkedIn groups and communities and on your profile with links to your website or offering pages. This can help generating interest in traffic to your desired links.
- Lead generation
LinkedIn offers ways of identifying potential leads, engaging them, and turning them into customers. This is done by combining of listening, analysing, participating, sharing, networking, and responding. When customers and prospects share about their needs and that can help you identify leads. When you share your content and people like it or comment or engage with it, that also can help you identify leads.
- Social CRM
You can easily integrate social CRM platforms such as google contacts with LinkedIn. A social CRM tool enables you to see what your contacts are doing on LinkedIn in real-time, offering valuable additional information on their behaviour and preferences.
- Learning and gaining insights
LinkedIn can be an exceptionally good place to learn from the best industry expert, that can give you valuable insights about running your own business. This way LinkedIn can become a powerful learning tool for yourself. You can access content shared by top players in your industry.
- Grow your email list
Contact your connections on LinkedIn. You can write a custom message, saying thank you for being connected on LinkedIn, and that you invite them to be part of your email marketing list. In return you can offer those people to be part of their email list. LinkedIn allows to message 50 connections at a time. You should utilise this feature to build your own email list. This will help in lead generation.
- Use sponsored updates
With Sponsored Updates, you can pay to push your post onto an individual’s LinkedIn feed. Targeting is also possible that can make your posts more effective. People do not like to see adds in their feed, but they do appreciate valuable content showing up on their feed with out having to pay for it. This can give you opportunity to grow your influence and thought leadership in your industry.
- Leverage on your employees’ networks
You can encourage your employees to create their profiles on LinkedIn, this will help to introduce your business in your employees’ LinkedIn circles of influence, thus you can leverage on your employees’ networks and connections.
LinkedIn can prove to be powerful social media platform for promoting your training institute and courses. However, you may need to learn about how to use it effectively, only then you will be able to reap the rewards of your hard work and benefits that this social media platform has to offer. There are plenty of free and paid resources and training available on the internet. If you want to receive a complete Linked in training eBook and resources, please fill in the form below and we will send you all the training resources to help you promote your training institute on LinkedIn effectively.
Here is what you will learn from this powerful eBook guide “LinkedIn Success”
- Learn how to create a killer company profile on LinkedIn that will help you convert more leads and increase sales.
- Discover the secrets to effectively using content marketing on LinkedIn to gain more connections and increase brand awareness.
- Find out how to utilize LinkedIn Groups to increase leads and become known as an expert in your industry.
- Learn why it’s important to measure and monitor the results of your marketing efforts on LinkedIn.
- Learn why upgrading to a premium LinkedIn account can get you even more targeted leads.
- Discover the secrets to finding and selling your prospects on LinkedIn.
- Find out what rookie LinkedIn mistakes you need to avoid to use LinkedIn to generate more leads successfully.
- And much more!
There are many training institutes that are leveraging on this social media platform to promote their business, it is time for you to join them. Below are some of the examples of training institutes that are using LinkedIn for their businesses.
Here are some examples of training institute LinkedIn pages: