Benefits of video based learning

Benefits of Video-Based Learning

Are you developing video-based-course content? Do you want students to notice your Video content? You should know where video-based learning is effectively deployed

Video-based learning is nothing but the use of videos to provide knowledge and skill to the learners.  Videos are one of the important tools in eLearning which enables to improve the performance of learners by providing visual contents, allowing interaction, and exploring and digesting content at their own pace.  Video-Based-Learning platforms have been used for live or virtual instructor led training / recording videos, since the advent of Youtube almost a decade ago,  and these contents can be easily delivered through Learning Management System (LMS).

Today, video-based learning is provided from schools to training institutes, from live online classes to recorded videos, which has improved the learning experience.   It can be leveraged as part of an instructed-led offering or can be embedded into an online course, or as a stand-alone resource, which can ultimately have a great impact on the learning process.  It can be effectively used depending on the purpose viz., replicating your classroom environment, providing animation features to explain the concepts clearly and precisely, cognitive load reduction, onboarding program,  promotional videos, Micro-learning  (ie., .,  For learning to be most effective, small chunks of videos are most ideal. ).  Video-based learning along with Augmented Learning Experiences like Gamification, scenario-based learning,  etc.,  provides better learner engagement and increases the effectiveness of your eLearning.

Videos can be used in many spheres beyond eLearning viz.,  in Sales (ie., to demonstrate the features and benefits of products in a practical way, online marketing, and Sales promotion), Business (ie., to demonstrate business plans, goals, and objectives,  growth of the company, Balance Sheet, Advertisement, etc), Share videos in Social Media (ie., Facebook, Linkedin, Youtube, etc.), embed video on your website (ie., increases SEO, increases product comprehension, and sales),

Benefits of Video-based learning:

  1. Cost-Effective for corporate, it is estimated that a company saves about 60% to 70% of the cost with the implementation of video-based learning compared to the repetitive cost of instructor-led training. Videos are a cost-effective solution for corporate learning and training.
  2. Supplement Corporate Training needs ie., onboarding, upskilling, and reskilling for new and experienced employees on emerging skills, revisit or supplement training programs to ensure reinforcement, reduce cognitive overload and maximize knowledge retention, etc.,
  3. Educational Videos are customizable: Educational videos can be created and shared among users either directly or through social Media. You can send personalized videos to students for assignments, share updates, and provide feedback. You can also include a custom button on your videos for any additional resources to support the existing content. Watching visually-captivated content helps the learner engage more, infer and draw better conclusions, and retain more information. You can also integrate several functionalities with an interactive video such as hotspots, tabs, buttons, 360 ̊ panoramic views, carousal, branching based on learners’ decisions, input data fields, drag and drop options, etc.,  Clickable buttons like hotspots can take learners to a separate webpage, document, or reveal more contents within the video.  Interactive quizzes deliver personalized results and feedback to each learner.
  4. White Board Animation (ie., video scribing): You can use whiteboard drawings or animated explainer videos that are visually engaging for learners. You can present the company’s complex information in simple illustrations which can help customer dive into product details.
  5. Multi-Model Learning: You can have multi-model learning viz., illustrative (ie., videos detailing customer service training with interactive questions throughout), scenario-based (walks you through common workplace situations and solutions), explainer (For onboarding module, the video explains the company’s mission, vision, values, etc), interactive  ( For instance, interactive videos allows users to answer questions and tracks progress over time), and Animated (demo how to use a new software), etc.
  6. Mode: It supports video-on-demand mode (ie., video content requested on demanded by learners) and Interactive mode (ie., the video that supports user interaction viz., provides the learner’s option to click (or touch using a smartphone) on the video for any event to occur, etc.,
  7. Combine the power of 360̊ videos with virtual reality to create a highly immersed learning experience. VR involves interacting with simulating environment which challenges the exploration of a new point of view. You can engage with a real-life scenario and immersive learning to explore appropriate content.
  8. Augmented Reality uses immersive learning strategies to get learners engaged much beyond traditional learning methods. It generates a composite view for a user by combining the real-world scenario with computer generated virtual scenario that augments with additional information.
  9. Easy Accessibility: You can access on any device viz., desktop, laptop, smartphone, tablet, etc., from any place, making learning a seamless experience.
  1. Enhanced interactivity ie., video-based branching is a great way to boost interactions with the learners It allows the learners to have control over their video experience. The learner is presented with a scenario, and based on the decision he takes, he is allowed to proceed further on that path of learning ie., each user is branched to videos contents based on the choice they make.  In other words, viewers are given the opportunity to view their own path based on the feedback provided by them in the video itself.
  2. Micro-learning videos to deliver bite-sized information to learners: The main advantage of this approach is that it can teach a user about a single concept, process, or action, etc., In other words, it can provide easily digestible and actionable content to your learners. It is also possible to share Micro-Learning-Videos with learners through LMS.
  3. The convenience of learning: Learners, who are not able to strike a balance between study and work, find video-based learning convenient.
  4. Flexibility: With the option to start, stop, and rewind make learning more flexible. Also, they can watch the videos as many times as they want.
  5. Student Engagement: Videos increase student engagement which ultimately increases their knowledge retention.

With these benefits, you are in a position to offer enriching and engaging videos to your learners and provide them with a good learning experience.  Therefore, not only does video-based learning foster engagement through interactivity and diversity but also, it supplements existing learning resources.  Video-based learning can be used for developing training modules for the workforce given the accessibility, adaptability, and lower cost it provides, but it has also become a catalyst for subject matter experts and trainers to target global audiences too. Our twenty-first century is all about need-based learning interventions aligned with our on-demand expectations. Advances in digital technology and resources,  readily available at our fingertips, have facilitated and empowered learners to learn on the go and tackle difficult challenges ahead.


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