In the post COVID world, the masses have realized the importance of online learning platform, and new courses are being created and launched every day. It also means there is cut-throat competition faced by the course creators these days.
So, it is essential to be distinct even amid rising competition, and it is not sufficient to create that ideal course anymore. It would be best if you distinguished your offering clearly to attract the right audience to your offering. Here are some helpful guidelines to make your Online Learning Platform stand out from the competition.
- Determine your USP or Unique Selling Proposition
You should define your USP well, and the same should be ingrained in the online course. It is the most significant factor that can differentiate your online learning platform from your rivals, and for achieving that, there are specific questions that need to be asked, including:
What does your online course has that other providers do not offer?
Why should someone buy your course?
- You should align your USP with your audience
Your consumers should be the most crucial focus of your online course. The course participants are your consumers. Your business USP should be aligned with the requirements of your course participants.
- Cover that extra-mile for your course participants
Your students not only want your subject expertise but look forward to how the course can change or improve their lives in a specific manner. To stand out from other Online Learning Platform, you have to go that extra mile with your students. So, you must make sure that their requirements are met, they are contended, and attain the transformation they paid and desired for. One of the foolproof ways to make a market in the market is by creating a unique environment for learning. The approach is excellent as modern students today not only want information but experiences as well.
- Your results should speak volumes
When competition increases, the default mechanism in the market is to decline price levels. The theory also holds suitable for e-learning where the creators of the online learning platform often boast that they are affordable and cheap courses.
However, one must remember that expertise and knowledge are not services, which can be produced on a mass-scale. Additionally, course participants are not seeking the least expensive courses online. Instead, their top priority is getting real results and learning.
If you are serious about distinguishing yourself from other market players, it is imperative to realize why your customers should opt for your online course. It would be best to concentrate on tangible outcomes, selling benefits, and experience instead of competing on the course content or price.
Have you wondered what outcomes your consumers anticipate in case they purchase and implement your online course? Plus, how can these consumers feel more fulfilled after acquiring the knowledge? What should you promise your customers?
In short, you aim to do just one thing. The transformations and course outcomes should be adequately communicated. Ultimately, it is all about how the course can alter customers’ lives. It is not about what the course covers or how you look.