Have you ever pondered the purpose of the Newsletter subscription prompts you to see on your favorite website? You may be thinking about how they keep you notified about updates and information with the newsletter, but how does it all work? What do the website’s managers aim to achieve, and how does it benefit them? There is something that companies provide you to make you excited and submit your details, its called a lead magnet
Well, a Newsletter is a prime example of a Lead Magnet, a marketing term for a piece of exclusive content given to a potential customer in exchange for information among the likes of their email and other contact details. The customer gets access to email-exclusive content, and the business website can relay information that increases the likelihood of a potential customer becoming a definite customer.
Newsletters may be a good example, but they are not sufficient anymore. Nobody wants to give in to the tedious newsletter subscription pitch. Instead, the overall relevance of the content is what prompts a reader or visitor to become a sales lead and, ultimately, a customer. Lead magnets need to offer interest and value in the form of relevant messages and great content in exchange for a lead’s contact details so that their interest in the business website’s products increases with appropriate awareness.
Why Are Lead Magnets Important?
When you visit the ice cream parlor, you are free to try a small spoonful of the available flavors so that you can test and try which one suits your taste buds the best and compels you to buy a full-sized portion. Food or product stalls in shopping malls pass test-sized free samples to passing visitors, gnawing at their cravings and converting passers into customers. Similarly, a lead magnet is like a free sample or a try-out token, you allow a visitor access to trial-based services in exchange for contact information, so they can see the full range of your product/service’s benefits sent to the freshly procured contact details. This process allows visitors to get an exclusive taste of what the website has to offer, sometimes intriguing them and captivating enough their interest that they end up buying a full-sized service or product.
Types of Lead Magnets
The type of lead magnet suitable for your company will depend on the customer needs and marketing goals. Here are some formats of effective lead magnets that can be used by marketers to extract information from a visitor to their website.
eBook: Have you ever stumbled upon a website where you read a brief paragraph about a particular topic? It may compel you to sign up for an eBook for a detailed version. This kind of lead magnet can be based on an educational or entertaining topic. An e-book is like a guide that solves a particular problem for the reader. They are easy to read and written in a conversational style for readers to fully comprehend a topic. It is usually based on simple data and is not data-heavy. eBooks can have attractive visuals to depict information and capture the reader’s attention. They can be anywhere from a few pages to over 100 pages.
Templates: Have you ever created a budget list or an Excel spreadsheet and thought about an easier way to produce the content? Editable templates can be a great way to get your work started with a pre-made format for your document. People are always looking for a way to simplify their work, and templates are the best way to save some time and energy. Therefore, it makes for a great lead magnet example as it can make all types of tasks easier. Be it meeting agendas, grocery shopping lists, employee onboarding documents, or social media planning, there is a template for everything!
Product Samples: Who doesn’t love getting free goodies? Product samples are a way to get your customer acquainted with the product before they purchase it. This lead generator example is a modern take on the traditional practice of sampling products at a physical store. It sends trial or sample products to the customer’s home. The customer would have to provide their email address or sign up to the website in order to avail of their free product. It’s a great way to keep the customer in the loop for future marketing deals. It’s also an effective marketing strategy because if the customer likes the product, they will be more enthusiastic about purchasing it next time.
Who wouldn’t want to benefit from these amazing free resources? Because all they would need to do is enter their email address to get access to them.
How to Create a Lead Magnet
Creating a lead magnet is all about curating the content you provide as an example of it. Below are some steps you need to take to create effective lead magnets:
Know Your Audience
To start with; you need to analyze what category your target audience falls under. This helps curate content for very specific types of audiences.
Know What Your Audience Wants
You should know what your target audience is looking for; instead of providing new content that you think your audience needs, provide what is already in demand.
Choose What to Offer
You need to choose a type of lead magnet that is tailor-made for your business and the products/services you are offering. E-books, free samples, whitepaper, and audiobooks are examples.
Name Your Lead Magnet and Deploy it.
Give your lead magnet a unique name and identity; treat it as if it is a brand itself and provide it as a downloadable attachment.
Well-structured, relevant, and business-effective lead magnets can bring a substantial difference to online businesses. To pique a customer’s interest in your services/products, they must first get a little taste, glimpse, snippet, review, or first-hand experience. Lead magnets can help relay this information directly to visitors’ contact details, increasing the possibility of converting a potential lead into a potential buyer or customer. In essence, lead magnets hold a good amount of significance due to their ability to increase business/brand awareness as well as engage customers and relay the highlights of your services/products to convince, intrigue, and invite more potential buyers.